Visitors to online stores don’t always shop for themselves. Helping them find gifts for their loved ones is key to winning over loyal customers. In this case, we have a visitor landing on an online clothing store, looking for a gift for their sister. They will be greeted with a gift questionnaire that personalizes the recommendations that are shown to them after the answers are given.
How does it work?
Every question the customer answers is stored as a tag. Subsequently, each tag corresponds to recommendations that fit the visitor’s gift preferences. To tackle the issue of getting the same recommendations even after the gift purchase, e-MARKETER can choose to delete those tags after a successful purchase under those categories so that the customer can later get personalized recommendations once more.
Gift purchasing is a task that many find intimidating. Offering a gift-finder questionnaire to your visitors can promote loyalty and higher revenue.