After landing on a cosmetics online store, the visitor is greeted by a survey that will help them identify what they are looking for. We can use questions to identify the needs, the customer preferences, their budget and then create a personalized recommendation feed that suits their needs.
How does it work?
Each survey question, adds a tag to the visitor that segments them into categories. Based on those tags, you can assign products to them, which will include relevant keywords or categories.
If you are the manager of a big-scale eCommerce website, you need to make sure that your customers can find exactly what they need and that it doesn’t get hidden under piles of inventory. Making sure that your visitors get a personalized journey is key to your success.