Target Shoppers With a Surprise Coupon After Viewing a Product For The 3rd Time

Sometimes customers are not ready to commit to a big purchase and tend to come back to a product often. Show such customers a surprise coupon popup so that they can buy it easier.

Channel

Web, Mobile Web

Industry

eCommerce, B2B

Type

Personalization

In this case, we have an online watch store, which specializes in high-quality watches. A visitor comes from an advertisement, showcasing a specific watch and while browsing the shop, they come back to see more information on that watch a couple more times. After watching it for the third time, they get a popup giving them a surprise coupon code to complete their order today.

How does it work?

Using the e-MARKETER tracker, we store which pages and products a visitor sees and how many times they do so. Using that method, we know when a customer sees a product more than a few times and trigger a surprise coupon to give them one more reason to buy it.

Why?

Shoppers see things they like multiple times in a day. However, this doesn’t mean that they’ll commit to a purchase, especially if it comes at a big price. Giving them a discount might result in a completed order much easier than relying on a timed sale at a later date.