A classic yet effective way to lengthen your session duration. Give readers articles they might like to read after finishing a specific article to keep them engaged.
How does it work?
By adding tags and categories or even specific keywords that exist inside the article, you can target and segment customers in order to recommend better articles to continue reading. Add a recommendation banner at the end of the article’s content to make visitors stay on your website and not leave.
Why?
Engagement is one of the key metrics you look for in a blog or online magazine. Make sure that your readers stay longer and read more articles, by recommending posts that better suit their taste and interests.