Urgency is one of the biggest drives when it comes to modern eCommerce. Brands need to know how to communicate promotions and time-sensitive offers using a non-distracting way. The use of Top banners is an excellent way to achieve that.
How does it work?
Add text, a timer and/or a link button to your top banner, detailing in a few words what your promotion is and how much time the customer has to act.
Customers tend to scan a website from the top to the bottom. Having a top banner communicating your promotions make sure that customers know what you have to offer them within the first couple of seconds upon landing on your website.