On May 25th, 2018, the General Data Protection Regulation (GDPR), the European Union’s (EU) new data protection framework, will come into effect. Any organization that processes personal data of EU residents, or monitors the behavior of persons within the EU in connection with goods/services offered will be affected. The GDPR is an expansion of individuals’ privacy rights through tighter limits on the processing of their personal data, which provides increased transparency into the nature, purpose, and use of this data.
As an omni-channel personalization provider, e-Marketer understands the importance individuals’ rights to data privacy. GDPR compliance, as with other data protection laws, requires commitment from both e-Marketer and our clients. e-Marketer is in compliance with the GDPR since May 25th, 2018 and our services already include the functionality necessary for our customers to comply with the GDPR’s consent requirement. As we carefully examine the relevant provisions of the GDPR and track applicable GDPR guidance issued by regulatory authorities, we are taking steps to develop tools for our clients to facilitate GDPR-compliant use of e-Marketer services.
The GDPR will change some data collection processes and procedures in e-Marketer, as well as how data is documented and managed. Below is an overview of some of the key GDPR requirements which e-Marketer will be in compliance with.
Among other e-Marketer offers, as preparation for GDPR, e-Marketer will ensure that:
We have a pre-made clause to be included in any of our customer’s privacy policies who wish to use it, as seen below.
Please note that the wording provided is set to be a very generic statement and might need to be tailored to fit your particular use of e-Marketer’s service. We also recommend that you work with your own counsel to make sure that it addresses any concerns your business and customers might have.
Please let us know of any additional questions by contacting us through firstname.lastname@example.org.