Guiding Shoppers To Find The Right Products With a Gift Finder Questionnaire

Customers not always land on your online store to buy things for themselves. Help them find out what they are looking for by showing them a questionnaire to find out what gifts best fit their needs

Channel

Web, Mobile Web, Mobile App

Industry

eCommerce

Type

Recommendation

Visitors to online stores don’t always shop for themselves. Helping them find gifts for their loved ones is key to winning over loyal customers. In this case, we have a visitor landing on an online clothing store, looking for a gift for their sister. They will be greeted with a gift questionnaire that personalizes the recommendations that are shown to them after the answers are given.

How does it work?

Every question the customer answers is stored as a tag. Subsequently, each tag corresponds to recommendations that fit the visitor’s gift preferences. To tackle the issue of getting the same recommendations even after the gift purchase, e-MARKETER can choose to delete those tags after a successful purchase under those categories so that the customer can later get personalized recommendations once more.

Why?

Gift purchasing is a task that many find intimidating. Offering a gift-finder questionnaire to your visitors can promote loyalty and higher revenue.