Creating a Mobile-First Navigation Experience to Drive Discovery & Purchases

A huge portion of eComemrce visitors are mobile users and this brings an issue to the table. Is your website fully mobile optimized? Add mobile-first menus to help customers find exactly what they need with minimum clicks.

Channel

Mobile Web, Mobile App

Industry

eCommerce, Media

Type

Personalization

Many eCommerce websites don’t take full advantage of their mobile-first opportunities, hiding most of their active categories under burger menus and dropdowns. Make sure that your best categories are visible to visitors. For instance, a restaurant delivery online store has two mobile-first navigation menus. The first highlights the restaurants best selling categories in a swipeable bar. The second is an info banner, including a link to your cart, a contact button, and a link to the full menu.

How does it work?

Using e-MARKETER’s HTML editor, we add one stationary banner below the main header, that can be swiped to the right and added all food categories in it. Also, we used a floating popup at the bottom of the screen for the information navigation that scrolls together with the document.

Why?

Creating a mobile-first navigation experience for your visitors ensures that all information you want to give them is visible at any time. This gives your website more clicks and, subsequently, higher revenue.